Free tool

Write the usage rights
before you send the file.

“You can use it on socials” is not a licence. Answer five questions and copy a paragraph your client can hold you to — and that holds them to something too. No account, nothing to install.

Language of the licenceWhat is this licence for? — paste the brief, or describe the workWithout this the licence describes terms but not the work. It is still worth having — it is just harder to point at later.

Your nameThe client — optional

How may they use it?

Their own channels, unpaid

Where?

For how long?

Ads from your own account

Different from the rights above. This is the brand running paid ads from your handle — Meta partnership ads, TikTok Spark Ads — so the post looks like it came from you. It is the single most expensive thing on this page, and the one most often given away by accident.

Allow ads from my account

Territories — blank means worldwide

Exclusive — you cannot license this to anyone elseThey may edit, crop or re-cut itThey must credit you

Your licence

Usage licence — the creator

• Granted by the creator.
• Permitted use: Commercial use
• Channels: Organic social
• Territory: Worldwide
• Term: 12 months from delivery
• Exclusivity: Non-exclusive
• Modification: Allowed
• Credit: Not required
• The creator warrants that they hold the rights granted here. RELEASE does not verify this.
• Moral rights, where they apply, remain with the author and are not transferred.
• RELEASE records this grant and is not a party to it.

The PDF is dated, carries both names and is yours to keep. The text is the faster route into a DM.

The questions underneath

What are usage rights in UGC?

They are the permissions a creator grants a brand: what the content may be used for, on which channels, in which territories, and for how long. Without them written down, both sides are guessing.

How long should a UGC licence run?

Three, six or twelve months covers most campaigns. Perpetual means the brand never has to come back to you, which is why it should cost more.

What does exclusivity actually cost me?

It stops you licensing the same work to anyone else for the whole term, including competitors. It is the single most expensive thing you can grant, and the one most often given away by accident.

Is this legally binding?

It is a written record of what you agreed, which is far better than a verbal agreement and far better than nothing. It is not signed and not attached to a payment — that is what a RELEASE link does.

Written by the people building RELEASE, where the licence is attached to the payment instead of pasted beside it.