Free tool
Write the usage rights
before you send the file.
“You can use it on socials” is not a licence. Answer five questions and copy a paragraph your client can hold you to — and that holds them to something too. No account, nothing to install.
Your licence
Usage licence — the creator • Granted by the creator. • Permitted use: Commercial use • Channels: Organic social • Territory: Worldwide • Term: 12 months from delivery • Exclusivity: Non-exclusive • Modification: Allowed • Credit: Not required • The creator warrants that they hold the rights granted here. RELEASE does not verify this. • Moral rights, where they apply, remain with the author and are not transferred. • RELEASE records this grant and is not a party to it.
The PDF is dated, carries both names and is yours to keep. The text is the faster route into a DM.
The questions underneath
What are usage rights in UGC?
They are the permissions a creator grants a brand: what the content may be used for, on which channels, in which territories, for how long, and whether anyone else may use it too. Delivering a file is not the same as granting rights — without a licence, what the brand may legally do with the work is unclear to both sides.
How long should a UGC licence run?
Three, six or twelve months covers most campaigns. Perpetual means the brand never has to come back to you, which is worth considerably more than a fixed term and should be priced that way rather than agreed by default.
What does exclusivity actually cost me?
It stops you licensing the same work to anyone else for the whole term, including competitors. It is the single most expensive thing in a licence and the most often given away for free.
Is this legally binding?
It is a written record of what you agreed, which is far better than a verbal agreement and far better than nothing. It is not a signed contract, and it is not attached to the payment — so if the deal is disputed later, it is your copy against theirs.
Written by the people building RELEASE, where the licence is attached to the payment instead of pasted beside it.